It’s amazing what happens…
…when you give something your full attention
I’ve been running my own business now for over 19 years. Today it is successful and I love every minute of it. But it certainly hasn’t always been that way.
Running any business today can be challenging, and that is every bit as true for Complementary Therapists. I’m sure you have all faced moments when you’ve wondered if you were ever going to make your businesses a success. I’m sure you’ve asked yourself “Will it ever work?”,”Am I doing the right thing?” or “How long shall I give myself?”. I’m betting every one of you have considered giving up at some point, especially at the start.
In fact, when I began my business, back in that warm summer of 2000, It was almost 18 months before I had a real, proper client. The trouble was, I wasn’t focused enough. I hadn’t given my business what it really needed – a definite POSITIVE ENERGY! I’ve learned that this is absolutely imperative. In fact, it’s pretty much the same in every aspect of my life. When my energy and my attention is positive, great things begin to happen. I have no idea exactly how, or why, this is the case. But trust me, it really is the case.
I’d started my business not to be rich, but primarily to gain freedom. Having worked for a large corporation previously, I was convinced I could deliver a better service on my own. However, with a safety net of cash that I’d saved up over several years in order to ‘go it alone’, at first I think I was just playing at this ‘running a business’ malarkey. It was when the cash flow began to get tight, and I was worried about paying the bills, that I actually started to take my business seriously.
Now, for the first time, I began to give my business real attention – and positive attention at that. I knew I could help people to gain better online presences. I knew the world wide web was the way to go. It wasn’t until my finances began to shrink that I changed the way I did things. I became much more focused and much more determined than ever before. I knew this new direction, going it alone, was the right thing for me to do. I was certain I wasn’t going to go back to my previous employer. Now was the time to lavish love, positivity and good energy into what I was doing.
Having money worries was, as it turned out, the best thing that could have happened to me and my business. It filled me with fear. And that’s not necessarily a bad thing, because it helped me to concentrate totally on what really matters and on ensuring I was getting it right. I simply didn’t have a choice any more. I was completely focused on what I wanted and needed to do, on what I and my business could do and on my primary aim of helping people to succeed themselves.
As soon as I had fully woken up to the idea that my ‘people to people’ business couldn’t succeed until I actually focused on doing good by all who came by my office, I never looked back. Sure, things didn’t always go to plan. Mainly hiccups though. I had discovered that the reasons for this were often in my own hands. It was when I wasn’t completely doing the right thing or was diverted by life generally, that my business suffered.
Internet Wings And The Positive Energy Surrounding It
In 2014 I launched Internet Wings. Many of you will already know the story behind it. My partner teaches Complementary Therapy. Her students would qualify with great plans to go forth and change the world but didn’t quite know what to do next. I definitely could sympathise with that. As an experienced promoter, marketer and graphic web designer, I began to assist them, one by one, helping them to get online and really tell their story. Image is everything these days, regardless of what business you run. In Complementary Therapy, it’s also about connecting with people. I knew how to do that, I had learned this over the many years I’d been working on my own, and I knew how to help these excited new students.
After I did this a few times, I just had to broaden my horizons and help more people. So Internet Wing was born. To help keep the cost of a professional website down, I pre-created all of my web designs. I then brand, colour and add unique content for each of my clients. The hard work had already been done in the creation of the websites, all we were doing was making each site right for them.
The really interesting thing is that, just as it was when I first started my business, I suddenly was creating something brand new in Internet Wings. Something fresh and exciting. And I absolutely adored it.
This time was different though. This time I knew exactly why I was doing it and how to do it, right from the start. It wasn’t to be rich, or for the freedom, I so craved back in 2000. This time it was because I truly believed that I could help Complementary Therapists. People, like you and me, who believe there is a different way. No more sticky plasters.
I think what Complementary Therapists are doing is absolutely incredible, and so many of you are doing it for all the right reasons too. Of course, you have to make money to survive, pay the mortgage, that kind of thing. And now it is my job to help you to achieve that. I feel passionately about this.
Here’s the really incredible thing I’ve learned. By putting only positive energy into Internet Wings, and by waking every day knowing that we are doing some really good here, my business is flourishing. It’s amazing. Positivity, good intentions. These things are not to be underestimated. And as Internet Wings continues to grow, I can help more and more people get to where they want to be. This really is a great job.
Internet Wings appears to have an energy all of its own. I actually think it does. Positivity begets positivity. Good begets good. I’m certain of it. That’s the lesson I’ve learned.
Stay positive every day. I know it’s not always easy, but give it your best shot. After all, what is the alternative? Because, for some reason, when you do this, when you concentrate on your business and give it the attention it deserves, amazing things really do happen.
I wish you well in your business and in your life. Stay positive and focused. It works.
Very best wishes,
Websites and Online Marketing for Complementary Therapists